Written in a conversational lecture mode, the topics covered in this book are understandable for anyone from high school on up. This one had more hard science. The only problem is that it's wrong. The Cluetrain Manifesto, The Tipping Point, Freakonomics, The Black Swan. As Johnson and the interviewer talked about how Darwin's theory of evolution ruminated and germinated in his brain, I could feel my brain starting to buzz with curiosity. What he provides is his own primordial soup on how to best cultivate innovation.
Definitely a book I'll be re-reading--and don't even ask to borrow my copy. He tries to prove that market forces are not a particularly strong element in encouraging innovation. In that talk -- and the book -- Johnson argues that most people are wrong when they imagine where new, innovative ideas come from. He tackles the similarities in how ideas form, from Darwin's theory of evolution by natural selection to the internet and twitter. The double line spacing immediately gave me the sense that I was reading an extended blog post, and by and large, reaching the end of the book hasn't much changed my first reaction. Where Good Ideas Come From gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs. Slow hunches can reach maturity by colliding with other ideas.
Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, re-invent. A very impressive book that examines the validity of the lone genius story throughout modern history. What sparks the flash of brilliance? These two core tenants are supported with several briefly-discussed fun historical examples. In doing so, he not only allows readers to become more conscious of the patterns that creativity follows, but he also provides inspiring examples of the principles in action. Apple development cycle is more like a coffehouse than an assembly line; Everyone plans it all together instead of designers followed by other people.
Innovation takes simple components and makes slightly more complex products in a continuous cycle. There is a follow up chapter on how ideas usually don't strike like lighting, they often take decades to develop. Please include a link to a web page or something. Though some might favor more precise terminology, in Mr. How do we generate the breakthrough technologies that push forward our lives, our society, our culture? His writings have influenced everything from the way political campaigns use the Internet, to cutting-edge ideas in urban planning, to the battle against 21st-century terrorism. My take-away from the book is that encountering lots of different ideas, working with people who are different from you, and generally being curious and cooperative are the ways to have good ideas. Thus, Monsieur Poincare concluded the very act of motion stimulates innovation.
Cities and markets recruit more minds into the collective project of exploring the adjacent possible. What kind of environment breeds them? All are defendable in some way but to me it seems that they are just there to make the book look thicker or more voluminous. As a scientists especially, I appreciated his treatment of the collaborative nature of ideas and innovations especially. For anyone with an entrepreneurial bent or fiendish desire to understand the workings of innovation and creativity, this is the book for you. A study conducted in leading research laboratories found that scientists rarely, if ever, had a flash of inspiration or eureka moment alone in the lab. His books have been translated into more than a dozen languages. Written in a conversational lecture mode, the topics covered in this book are understandable for anyone from high school on up.
The first few chapters especially are just incredible. Tim Berners Lee named the first iteration of what would the world wide web 'Enquire' after a copy of this manual he remembered from his childhood. There are seven chapters - with an introduction and conclusion to serve as appetizer and desert respectively. Reading can be considered the cognitive equivalent of taking a walk, leading to the benefits of physical motion, as Mr. There are really only two core ideas in this book: 1. But even if you do none of these things, Where Good Ideas Come From is a fascinating look at how we got where we are, and is well worth the read. But where do they come from? Over time he developed a method for indexing these books, a method he felt sufficiently important to warrant writing up as an appendix to his major work, 'An Essay Concerning Human Understanding'.
Tasty Tidbits Make for Educational, Informative and Entertaining Reading There are hundreds of other examples and stories like the ones I described above nestled in the book's 250 pages. If you like, you can read through this book as a guide to making your own life or your company more innovative. Yes, the discovery of penicillin was one lucky accident. From here we move into modular office design, blah blah blah. Did cities slow down as they got bigger? In this chapter the author convincingly argues that the pop culture notion of a genius inventor is bullshit.
Ex: in the primordial soup of Earth pre-life, amino acids could be formed spontaneously through random collisions of atoms and functional groups. This way you, as the reader, get the full experience of how ideas don't just magically appear in full form; they begin in an embryonic state and then are fed by other experiences and thoughts you have. I'm not sure now why I ordered 'Where good ideas come from' at the library, but having done so, I dutifully picked it up and settled in to read it over the long weekend. All inventions are networked by this definition. That doesn't make sense - many inventions are like this and he includes them in other quadrants. Hodně zajímavý náhled na danou problematiku, který určitě stojí za přečtení a za promýšlení, za mě tedy zasloužené čtyři hvězdičky.
A warning to my religious friends: this author is a Darwinist. But the coolest part was that someone who read one of those notebooks as a child was instrumental in designing the web as we know it. What sparks the flash of brilliance? Does 'market' mean motivated by profit while non-market means motivated by the greater good? The ideas are all taken from a variety of other sources, but Steven Johnson organizes them into a nice framework. Invariably, one or two of these triggers a new association in my head. More often, innovation unlocks a realm of the adjacent possible That which can be achieved given the components that are already in existence. What sort of environment breeds them? Movement within and between places is aided by rapidly growing social network sites that promote ever more connecting and networking; the implication of Mr.