Where you can have economies of scale in generating content while building advert and reader loyalty. Their curse, the authors say, can show up in the form of qualities like hubris, overarching ambition and self-delusion. Greenwald were able to dissect the media industry and discuss important topics such as the difference between perceived competitive advantages vs. They go on to show that the large-scale parts of the media business that the moguls have generally chosen to enter — those with global reach and blockbuster content — are precisely those in which advantage is either minimal or unlikely to be surrendered by the creative talent who generate it. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
If you are a politics junkie are you reading the Washington Post? He also declined to be interviewed for this article. Check in meetings physical or by phone with sponsor companies are required each week. Because opportunities for effective strategies are limited by the absence of true competitive advantage, the authors suggest, the moguls should focus on the efficiency of their operations, something for which they have shown little taste or talent. Before founding Quantum Media with four others in 1998, she was a. The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. The two men chatted during a brunch session at the Cable Show, an annual gathering of the cable television industry.
Chernin on deck to run the studio, given his experience overseeing the Fox Broadcasting arm of the News Corporation. Chernin received a bit of good news for the more traditional side of his business, Chernin Entertainment, rooted in a generous exit package he got from the News Corporation. Murdoch became more competitive about bidding for N. . Adjunct Professor of Business Professor Seave is a Principal of Quantum Media, the New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies. Advertisement Several weeks ago, Mr.
The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth. Chernin is expected to make at least two pictures annually for six years at the studio. If you decide to sell your book to one of the sites, they will provide you free shipping labels. The E-mail message field is required. As a Quantum Media principal, she has led numerous consulting engagements and has provided senior-level management consulting services to many companies in a broad range of assignments. Greenwald were able to dissect the media industry and discuss important topics such as the difference between perceived competitive advantages vs.
One may question their sweeping claim that digital media always reduces the ability to create competitive advantage, but their arguments have to be taken seriously. But nothing has yet materialized. Â Hint: What is the most profitable news magazine in the world—or close to it? Chernin has not talked much about his plans. After you print the label, simply drop the book in the mail with the shipping label and you'll have that sweet sweet cash or Amazon store credit if you sold through Amazon Trade-in before you know it! If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? Bloomberg enjoyed once his customers in the fixed-income industry became dependent on using his computer terminals. If you wanted to develop an advantage in newspapers how would you do it.
Greenwald, and consultant Ava Seave — explain why this gap exists in this meticulously detailed and documented study. We provide a list of quotes below. Chernin, asking how he had learned to run a company as big as the News Corporation, after a modest career with much smaller entertainment and media companies. Roberts said at one point. There is much to be said for dying with dignity.
Chernin, meanwhile, offered few hints at an unusual meeting on Tuesday with another media mogul, the Comcast chief executive Brian L. When Fox announces its schedule next Monday, at least one such series is expected to be part of the package. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth. Michael Armstrong, forced Comcast, led by Mr. So somebody would create one which was addressed solely at corporate travel departments. These sources of advantage lie in economies of scale, the ability to hold customers captive, systemic cost benefits such as network effects , and government protection.
Given their track record, the media moguls are very unlikely to go gentle into that good night. And the way they beat us was by going to a narrower specialization. And its profit margins would make you salivate. Keep it local, keep it focused, 3. Does it bolster competitive advantage? But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? One of the more powerful figures in media-as-it-is went toe to toe with a new player in media-as-it-might-be. Chernin last year became an adviser to Mr. Chernin, or financial penalties in its stead.
The authors contend that at the other end of the value chain — local retail distribution of the content — the existing competitive advantage of conventional publications is being swiftly eroded by digital media. The basic theme of The Curse of the Mogul is that effective strategy can be developed and implemented in an industry only when certain opportunities for competitive advantage exist. It was a more efficient system. Advertisement But several people who have been briefed on Mr. Collaboration is expected and encouraged throughout the course. Investments must not be made just for sake of growth or because the targeted acquisition is glamorous. And they beat our brains out as we relied on our broader magazine.