The approach of the study has been from the point of view of making this process formal and emphasize on the impact of corporate communication in maintaining alumni relationships, and attracting the former talent for the organization. The second tier involves online survey data with 223 respondents and secondary data from Thomson DataStream to test the research hypotheses and proposed conceptual model. The 2015 study with The Conference Board promises to underscore that corporate communication is indeed essential for the strategic management of public companies. Findings — The annual conference aims to provide delegates with an interesting and stimulating mix of papers, workshops and social events. Purpose — The purpose of this paper is to find out whether, which and how international corporations use their codes of conduct to guide employees double-bound by contradicting cultural norms. Despite corporate leadership having a positive relationship with mission achievement, there was no effect on financial performance. Then, content validity with 10 expert opinions and pilot test with 35 respondents follow, to develop a measurement scale with good validity and reliability.
Similarly communicating with primary stakeholders like employees and customers was more important than with other stakeholders. The first tier commences with a semi-structured interview with 12 respondents to refine a conceptual framework developed based on existing literature. Practical implications — This paper implies strategic knowledge of business processes and practice for effective corporate communication. Corporate communication is an essential management function in contemporary organizations Goodman, 2010. Findings — The vast majority of international corporations' codes either does not acknowledge contradictions between equally binding norms, or lacks priority rules for employees to resolve them.
Papers are also considered for publication in Corporate Communications: An International Journal. The findings will constitute the basis for a benchmarking tool searchable by market index, company size measured by revenue and asset value and 10 business sectors. The 6 papers chosen for the special issue reflect these objectives as they encompass a broad scope covering issues like corporate slogans in Greater China, the expression of Corporate Social Respons. Findings - Study showed that corporate alumni website, personalized messages on discounts on products and services, emails, social networking platforms, alumni engagement events, leadership and value training workshops and corporate communication standards, particularly consistency, have a positive impact on organizational identification and finally inspire the former employees to rejoin the organization. Also he is Adjunct Professor of Corporate Communication at Fairleigh Dickinson University, where he was professor and director of the Graduate Programs in Corporate and Organizational Communication. He is a member of the Arthur W.
Boomerang employees or alumni have also been considered as one of the major stakeholders who can build corporate reputation Sullivan, 2006;Sung and Yang, 2009. Research on the nonprofit sector has largely been ignored when it comes to comparing cultural impact on organizational communication and behaviors. Hal Hilliard has created an indispensable case analysis. Findings — Successful global businesses recognize the value of corporate communication in meeting the challenges of global business. Although corporate communication received great attention from scholars and the business community, its complex concepts are still unclear.
Purpose - The study tries to analyze the trends in alumni relations and the role of corporate communication in developing organizational identification and a positive boomerang behavior intention among former employees. It is evident that the biggest hurdle in building conducive stakeholder relationships is the communication process Argenti, 2007; Goodman, 2010. The two organizations have joined forces to obtain and analyze information regarding the structure, composition and responsibilities of corporate communication departments. Hirsch, Corporate Communication: Tactical Guidelines for Strategic Practice with Peter B. About The Conference Board The Conference Board is a global, independent business membership and research association working in the public interest. He has published more than ten books, including: Corporate Communication: Transformation of Strategy and Practice, with Peter B. Results indicate a very good fit to the data, with good convergent, discriminant and nomological validity and reliability stability.
He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture. Second, the study will allow comparison with other benchmark investigations in other countries. Aims of the special issue Submissions should address how overall or grand strategy and then how operational strategy are influencing the theory and practice of corporate communication, public relations and communication management either through a theoretical, empirical, review, or case study perspective. Recently, organizations have recognized corporate communication as a strategic management function and exercise it to guide, motivate, influence and maintain conducive relationships with internal and external stakeholders, and to build corporate reputation Argenti and Foremam, 2002;Mazzei 2010; Goodman, 2010. Further rehiring alumni is one such innovative method which when done in the right manner can provide a quick solution to the talent crunch. This study employs a two tier mixed-method research process involving qualitative and quantitative approaches.
Nonetheless, several codes of conduct describe how norms might contradict, give clear priority to one set of norms local or corporate and provide specific examples to employees of when and how to apply a priority rule. Hirsch, Corporate Communication for Executives; Work with Anyone Anywhere: A Guide to Global Business; Working in a Global Environment: Understanding, Communicating, and Managing Transnationally; Corporate Communication: Theory and Practice; Write to the Point: Effective Communication in the Workplace. Transcripts of semi-structured interviews were analyzed, coded thematically and the essence of experiences was jointly combined into one description. Submissions should include a 150-word abstract, a one-page outline 12 pt type, Times New Roman font, single spaced, flush left , and a separate title page with contact information for all authors name, position, organization, mail address, email address and phone in a single Word document file to , attention of Dr. Ranked among the top 15% of U. Findings — Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis. Findings — The paper implies strategic knowledge of business processes and practice for effective corporate communication.
Fourth, it will inform curriculum content for those designing study programmes in public relations and corporate communication. Practical implications — This paper implies strategic knowledge of business processes and practice for effective corporate communication. Kelley Bertoli is a Marketing Coordinator for Tweezerman International, a global leader in the beauty tools industry. Purpose — To explore the case for, and value of, corporate communication practice in professional development. Prior to working for Nulogy, Courtney served as the Research and Technology intern at the United Nations Global Compact and worked as a technical communications copywriter and editor at Seneca College in Toronto, Canada.
Findings — Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis. The survey was endorsed by the Arthur W. This paper assesses the scope of this caveat in communication practice and offers solutions in the form of an existing normative theory and of newly identified best practices. All are recent graduates of the Master in Corporate Communication offered by the Department of Communication Studies, Weissman School of Arts and Sciences. For example, in crisis situations, messages related to identity and image were associated with greater communication impact than were other types of messages. Corporate culture was found to have a positive relationship with mission achievement but negative relations with financial performance. He has presented numerous scholarly papers at international conferences.
As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. The Conference Board is a non-advocacy, not-for-profit entity holding 501 c 3 tax-exempt status in the United States. All submissions will be peer reviewed. Furthermore, the research adds an insight to a growing body of communication literature primarily corporate communication and makes recommendation for future research directions. Practical implications — The paper identifies the 33 codes of conduct which can serve as best practices for international corporations' employee and corporate communication.