A visual characteristic is the one-part rear lights. They ensure that the increasing product complexity and digitisation are taken into account, as well as the individual needs of customers. High-grade materials define the both sporty and elegant style of the interior. The effect: reflections, which come off the ceiling in a concert hall, are incorporated in the same authentic manner into the sound design of the E-Class. After completing a multi-year apprenticeship, they´re trusted with ensuring that each layer of paint brings out the character of the vehicle. These two areas are not only connected physically but also digitally.
In line with the philosophy of customer centricity, Mercedes-Benz focusses on customers and interested parties, offering them a premium brand experience across all points of contact. In Germany, customers can experience the new concept in Flensburg, where the brand with the star is showcasing how it will be experienceable virtually and in reality in future when the showroom becomes a stage. Even the guiding wheel appears like it is among the optional ones from the W213 E-Class. Processes become detached from previous information and advisory situations: customers are advised situatively and on the move. The top of the screen is obscured by a cloth, so there could be more physical controls up there, too. As the instrument cluster, this wide-screen cockpit contains a large display with virtual instruments in the direct field of vision of the driver as well a central display above the centre console. Above all in advisory and sales situations they allow for a previously unknown brand and product experience for the customers.
Olivier Boulay Vice-president of the Advanced Design Center of China In the workshop housing the high-tech car model machinery the design focus is on clean lines and functionality. Customers here are experiencing the new level of quality in advice, sales and service after a short renovation period of just seven months. It allows customers to take personalization one step further and choose from unique paint colors, including historic Mercedes-Benz tones or colors from a different model line. The point of sale becomes a point of experience, a place to encounter the Mercedes-Benz Cars brand family. Challenges Transformed dark, narrow lobby into a bright, airy, and inviting entrance by elevating ceiling and by working closely with lighting specialist to ensure a luminous interior Tailored the design to evoke Mercedes-Benz's brand-name image through the selection and meticulous detailing of elegant, industrial finishes such as stainless steel panels, granite, and glass.
This allows a personalised interior design. The tail lamp in torch design takes up the contour of the rear light, thus emphasising — also in the night design — the characteristic form of the rear light and improving safety. They provide new, visual highlights with passively illuminated, blue light surfaces. At the same time, the occupants enjoy a sensual interior with spacious architecture and high-quality materials. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. New showroom architecture The architectural concept of the showrooms contrasts with a silver-white roof or celling design thanks to a black interior landscape.
Point of sale becomes a point of experience All retail elements were considered and modernised with the new appearance at the point of sale, from the reception, sales and service to delivery. The design center is split into two levels: the upper floor where the designers do the digital work and the ground floor workshop with its milling machines where three 1:1 scale car models can be built up simultaneously. Both the driver display and the main center screen have aluminum-looking trim along the rounded edges. This enables individual consultation and sales processes with a standardised global brand presence. The integration of the new job profiles also contributes to this.
This screen is freestanding instead of being integrated with the central screen like it is now, and it looks bigger than the unit fitted to the current car. The use of authentic materials is continued in the leather-covered doors and the beltline for selected lines. Additionally control by direct button is possible. For example, the product experts explain the special features of the models and their technologies directly on the vehicle or on digital devices and screens to interested parties. The interior really feels as dated as the W204 C-Class, the fresh start.
Again, we could be looking at a mule with new and old parts mixed together. The seats are designed differently depending on the line. Or perhaps it´s that extra layer of clearcoat that brings a distinguished finish to the exterior. The concept created by the two companies eliminates the traditional delineation between ceiling, wall, and floor designs. From three finalists, one winning designer will have their design manufactured and sold by design retailer Cult, along with mentorship from Cult co-founder and director Richard Munao; Mercedes-Benz product manager André Dutkowski; Foolscap Studio founder and director Adele Winteridge; and winner of the 2017 Mercedes-Benz Design Award, Tom Fereday. Stiff furnishing with desks is passé. In so doing, the focus is on optimal customer care and a holistic brand experience of modern luxury from Mercedes-Benz.
It remains to be seen whether the eventual Maybach S-class will mess with the regular Benz's interior formula; the existing Maybach's design isn't too different. As part of the new reception situation, the customer is then immediately forwarded to the appropriate contact person for advice or a service or sales conversation. Today, this spirit of innovation and passion for design is more crucial than ever in the search for sustainable solutions. . In future, the showrooms will become a stage for products and services. The goal in developing the all-new control and display concept was to closely unite intuitiveness of use with functionally expressive yet attractive design. The giant screen has a row of physical buttons at the base of it for functions like driving mode, audio volume, and some active-safety features, as well as the hazards and a home button for the infotainment.
A courtyard leading out from the workshop was designed with the express purpose of displaying special car models. The welcome and initial informal customer meeting take place at high tables grouped together in a relaxed manner. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. From advanced paints to hand-polished wood, the finishes of designo are different from the start, both in the quality of the source materials and the expertise in their creation. A largely transparent building façade creates a flowing transition between the interior and exterior areas. Bricks-and-mortar retail will serve as a personal point of contact for all customers and interested parties in the digital age, too, and will be a mainstay of Mercedes-Benz sales.